IS marketing strategy to recruit members: IS cognitive dimensions in information operations

Is Medical Application Software a New Strategy for Oncologists?

What is information? with an Emphasis on Zins’s Views

Purpose: The aim of this paper is to explore some important views and theories of information and knowledge in the area of library and information science (LIS) and then to propose a new model of information and knowledge. Method: This research has been conducted by using a comparative content analysis of the existing materials on conceptualizations and definitions of information and knowledge...

Is There More to Ethical Marketing than Marketing Ethics?

Recent events in New Zealand have focussed public attention on business ethics, and led to calls for stricter controls over business practices. This paper outlines a variety of ways in which people deal with ethical issues, and suggests that most simply add to the problem. It is suggested that the objectives of business and even the language of business also put business people 'at risk' of une...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Is “teaching” an obstacle to “research”?

Introduction. Regarding the role of research in developing and improving a better culture, society and economics, 95% to 97% world finance in research belongs to developed countries while only 3%-5% to developing countries. Although the universities as the major organizations are to do research works, it seems that there are some problems to bring this true. We tried to find out if a load of t...